Win a Gold Medal and boost your sales by 50x with Japanese importers and distributors! Open to wines, spirits, beers, and other alcoholic beverages, as well as non-alcoholic drinks, health, and beauty products.
Our esteemed jury is composed primarily of buyers from leading import and distribution companies, alongside certified experts from top international wine and spirits tasting schools.
Each product is scored from 0 to 5, based on criteria designed to reflect the preferences of the Japanese market and its consumers.
The Japan Awards are dedicated to supporting distributors in sourcing high-quality, award-winning products that resonate with their clientele.
To reduce transportation costs and minimize environmental impact, tastings are held in Europe, where over 80% of the participating products are sourced.
Submit your products for a chance to receive an award that elevates their appeal to Japanese buyers and consumers.
Japan Awards have a strong and expansive communication strategy, leveraging multiple channels to maximize visibility and recognition. Here’s how we ensure impactful exposure for our award winners:
Award results are published on BusinessNewsJapan.com, and shared across our social media channels, ensuring extensive online exposure within the industry and reaching a wide audience of professionals and followers interested in top-rated products.
We send the results directly to thousands of professional buyers in Japan and Asia, including importers, distributors, and buyers in the wine, spirits, health, and food sectors, ensuring that the awards reach key decision-makers.
Journalists worldwide pick up on the award results, further extending their reach and lending credibility and prestige to the winning products.
Japan Award winners share their achievements with their own customer base, enhancing brand recognition and increasing awareness of our awards year after year.
A few guidelines to ensure efficient sample handling:
Please send one sample for each product registered with Japan Awards.
Samples are generally shipped within Europe to reduce pollution and transport costs, as over 50% of products come from European sources.
You’ll receive the shipping address immediately after completing your registration.
At Japan Awards, you only pay if you win – simply put, payment is required only if you receive a Gold or Silver medal.
If your product does not receive an Award (Gold or Silver), there’s no fee. Safe and Risk-Free.
The fee is 219.99 euros per awarded product.
The Japan Awards, now preparing for their 7th edition in 2025, celebrate excellence by recognizing the best international products for the Japanese market. Organized by Business News Japan, the awards highlight outstanding achievements in food, beverage, health, and beauty, fostering connections between global brands and Japan’s top importers and distributors. Alongside the awards, we provide the latest industry news, creating a vital hub for market entry and expansion in Japan.